Celebrities grab people’s attention, particularly in a cluttered media environment. They are very effective in attracting the spotlight.
The public is not the only audience that notices when a celebrity signs a deal; the news media often also responds, which means additional free publicity for the brand and the company.
There is a great thirst for the use of local personalities to market local brands. Global icons are distant fantasy figures. Local personalities are more real, down to earth people whom consumers can identify with, share their cultural values and convey the sense that this is a brand that truly understands me and talks my language.
We recommend to engage a profile personality to be the ‘face-of’ a brand. We know who relates well to the public, to a product and who are perfectly positioned to communicate a central message.